DEENTRERENEUR · DIGITAL LAUNCH PARTNERS
Launch strategy, content, and partnership for business owners launching products and services.
How launch-ready are you, really?
— WORK WITH ME —
Why are you still figuring out your launch alone when you could have someone who’s done this for 6 years build it with you?
Launch strategy. Launch content. Launch partnership. Three ways to work together – depending on how much support you actually need.
BEFORE WE GO ANY FURTHER
“I can do this myself.”
Of course you can. But capability and capacity are not the same thing. At your hourly rate, the 30–45 hours you’d spend building everything yourself costs more than hiring someone who’s been doing it for 6 years. You just don’t see the invoice because it’s paid in time, not money. And the version you produce at midnight after a full day of client work? That’s your most exhausted thinking – not your best.
“Launches are just draining. That’s how it is.”
Newsflash: launching doesn’t have to feel like survival. The exhaustion, the panic, the desperate discounts at the finish line – those aren’t signs that “launching is hard.” They’re signs the launch wasn’t built right. When the strategy exists and the content is written, your only job is to be the face. Present. Energised. Not burned out by Day 3.
“Launches only work when you have a lot of followers.”
500 prepared people will outperform 10,000 unprepared ones every single time. Your audience size isn’t the problem – what you’re doing with them before launch day is. Pre-launch wakes up the people who followed you and forgot, re-engages the ones watching quietly, and builds a buying audience for this specific offer.
WHAT’S POSSIBLE
I’m here to show you that launching doesn’t have to mean anxiety, guesswork, and hoping for the best.
It can mean walking into launch week with every piece of content written. Knowing exactly what to post, when, and why.
It can mean opening your cart to people who’ve already decided they’re in — because the weeks before launch day did the work of making them ready.
It can mean actually enjoying watching your sales come in.
And that’s not far-fetched. It’s what a properly built launch feels like, and that’s what we build together.
THREE PROMISES IN EVERY TIER
01
Your strategy is built before we ever sit down.
You’re not paying for someone to think on the spot. Our session is a review of work that already exists – not a brainstorm.
02
Every piece of content has a job.
Random posts don’t sell. A strategic arc, where each phase builds understanding, connection, and trust in the right order, does.
03
The content sounds like you. Not like a copywriter.
Triple-layer brand voice work means the content captures your quirks, your cadence, your tone. The goal is for you to read it and forget you didn’t write it.
THREE WAYS TO WORK TOGETHER
STRATEGY ONLY
Strategy Intensive
$1500
You want to launch with clarity and confidence, but right now every decision feels like a guess. I build your complete launch strategy before we meet – your roadmap, campaign arc, content plan, launch schedule, and an interactive element designed to get your audience actively participating. During our 90-minute session, I present everything, we refine it together, and you walk away with a plan you trust. All deliverables finalised within 72 hours.
Best for: Business owners who have the capacity to execute and need someone to build the strategic foundation. You don’t need someone to write for you. You need someone to see what you can’t see from inside your own launch.
STRATEGY + CONTENT
Launch Edit
From $4500
This is where you break up with writing random posts at midnight. I build your full launch strategy, then write 70–90 pieces of launch content in your brand voice. with content briefings for every piece. I audit your sales page, checkout flow, and email sequences from your buyer’s perspective. From pre-launch through launch week, I’m beside you – monitoring your audience, writing reactive content, and adjusting strategy in real time. 8–10 weeks.
Best for: Business owners who have the capacity to execute and need someone to build the strategic foundation. You don’t need someone to write for you. You need someone to see what you can’t see from inside your own launch.
FULL PARTNERSHIP
VIP Launch Partner
From $6000
Everything in the Launch Edit, plus extended content for a longer pre-launch runway, ad campaign direction, sales page copy optimisation – not just an audit but actual rewriting. Live content optimisation, priority response, The Launch Rescue Call™ when something feels off mid-launch, and a comprehensive post-launch debrief with ad performance analysis. 10–12 weeks.
Best for: Established businesses launching premium offers or signature services where the stakes are highest. You focus on your business. I focus on your launch. On launch day, you’re not panicking. You’re watching sales come in and actually enjoying it.
BECAUSE WHEN YOU LAUNCH WITH A PARTNER
Everything changes.
- You'll stop second-guessing what to post and start opening a document that already tells you.
- You'll stop spending launch week writing captions at midnight and start responding to DMs from people who are ready to buy
- You'll stop wondering why your audience isn't responding and start watching them engage with content built to move them.
- You'll stop dreading launch day and start looking forward to it - because the work was done weeks before you said "it's live."
- You'll finally know the difference between posting and pre-launching. And you won't go back.
HERE’S HOW WE’LL BUILD YOUR LAUNCH
01
Tell me what you’re launching.
For the Strategy Intensive, book directly and fill out the onboarding questionnaire. For Launch Edit or VIP, apply through the form – I review every application personally and respond within 48 business hours. If we’re a good fit, we move forward. If we’re not, I’ll tell you that too.
02
I build before we meet.
Your strategy draft already exists before our first session. I’ve reviewed your questionnaire, studied your market, found your positioning angle, and built your campaign arc. You’re not paying for someone to brainstorm on the spot.
03
You launch with a plan, and a partner, you trust.
We refine the strategy together until it sounds like you and sells like you. For Launch Edit and VIP clients, I write the content, audit the assets, and stay in the room with you through launch week – adjusting, writing, and making sure nothing falls through the cracks.
WHAT CLIENTS SAY
“The strategy document was so detailed and useful I gave it to my copywriter to use in writing the copy for my sales page. Ella is detailed, takes her time to uncover all there is to know about your offer, and builds out a strategy that makes it easier for you to show up confidently — without confusion — and sell.”
— Samuel Ayobami, Personal Brand Strategist
“Ella took her time to work with me on the launch strategy for Mind Boss Mastery. Everything was documented. We pulled out the right story, defined my launch timeline, and came up with content ideas that move clients from ‘unaware’ to ‘ready to buy.’ Overall it was a wonderful experience.”
— Amanda Omozuwa, Clinical Psychologist & Creator of Mind Boss Mastery
IT’S TIME
Launch like your product deserves to be launched.
Not with a prayer. Not with a last-minute content scramble. With a strategy, a partner, and a plan that was built to make your audience ready before you ever open the cart.