— THE LAUNCH PLAN REVIEW —
You Built the Plan.
Now Let’s Make Sure It Holds.
The Launch Plan Review is a focused, expert-level audit of your existing launch strategy – designed to find what’s missing, misaligned, or quietly working against you before your launch goes live.
One-time investment · $1200 · Delivered within 7–10 business days
Imagine going into launch week actually confident.
Not the performed confidence. Not the “I think this is okay” you keep saying out loud while refreshing your spreadsheets at 1 am.
I’m talking about real confidence. The kind that comes from knowing someone who has been inside dozens of launches looked at yours – the strategy doc, the sales page, the email sequence, the content plan, the whole thing – and told you exactly where it holds and exactly where it doesn’t.
You can already see what that looks like. You step into launch week knowing your messaging is tight, your email sequence builds correctly, your sales page handles the objections your buyers actually have, and your content plan doesn’t have a week-three drop-off where all the momentum quietly dies.
You’ve done the work, you built something real.
Now you want to know it’ll work.
But right now, you’re not so sure and that’s the problem.
You’ve read your own sales page so many times the words have stopped meaning anything to you.
You’ve moved things around, rewritten the subject lines, reorganised the content calendar, and you still can’t shake the feeling that something might be missing. You’re not sure if it’s the sequencing, or the messaging, or whether your launch week is actually structured to convert or just structured to look busy.
But you know you’re too close to it.
You’ve been the only brain on this launch for weeks. Maybe months. You’ve made a thousand small decisions, and somewhere inside all of them, there might be a gap – in the logic, the positioning, the buyer journey – that you simply cannot see from inside the work.
And the real cost of that gap isn’t just a launch that underperforms. It’s a 12-week campaign that took everything you had – the planning, the content, the energy, the belief – and came back with numbers that didn’t match the effort.
You know what that feels like, and you’re not letting that happen to you.
You’re not looking for someone to build it for you.
You’re looking for someone who can tell you the truth about what you’ve already built.
You’ve looked at the options.
You’ve seen the launch strategists who want to start from scratch – who’ll ask you to throw out the plan you spent months building and follow their framework instead. That’s not what you need.
You’ve seen the launch courses, the templates, the “plug-and-play” systems. You don’t need the education. You’ve done the education. You built the plan.
What you need is someone who has been inside enough launches to know what a gap looks like before it costs you – and who will look at what you’ve actually built and tell you, specifically, what holds and what doesn’t.
Not “this is good” not “here’s what I think you should do.” A real, structured assessment of your strategy, your sales page, your email sequence, your content plan – with a clear, written breakdown of what’s working, what’s missing, and exactly what to fix before you go live.
You built something solid, let’s make sure it holds the weight you’re about to put on it.
One client came in with a launch plan built by a marketing agency – phased out, professionally structured, and looked complete on the surface. What the agency hadn’t built in was the conversion logic. The moments in the email sequence, content plan, landing page where they earn the trust of the buyer, and move them from interested to I trust that this is what I need – those were missing. Because building a launch and stress-testing it for conversion gaps are two different skills. We fixed it before she launched.
— shared with permission, Client Name withheld
THE LAUNCH PLAN REVIEW
Your offer. Your plan. Your report.
Here’s exactly what gets reviewed, and what you walk away with.
ASSET 01
Full Strategy Document Review
This is the core of the review. I’m looking at whether the sequence builds the right way, whether each phase is doing the right job at the right time, and whether the overall narrative arc moves your audience from unaware to ready to buy – or leaves gaps that will show up as silence on launch day.
ASSET 02
Sales Page Assessment
Your sales page is where the decision gets made, or doesn’t. I review it the way a buyer reads it. Does the structure earn trust before it asks for the sale? Are the testimonials cute wallpapers, or are they addressing real concerns buyers have? Is the sales page just providing information or also activating buyers? Most sales pages lose sales in the details. This catches those details before you start driving leads to it.
ASSET 03
Email Sequence Review
An email sequence that works isn’t just a series of messages – it’s a continuation of the pre-launch journey your audience has already been on. I review whether your sequence picks up where your pre-launch content left off, whether each email has a clear job, and whether the sequence builds urgency that feels real rather than manufactured. If there are gaps between what your audience knows coming in and what your emails assume they know, this is where we find them.
ASSET 04
Content Plan Review
Content planning is where most launch strategies look complete but function poorly – because the content exists, but it’s doing the wrong job at the wrong time. I review your content plan for things like sequencing logic: Is understanding, connection and trust being built before driving sales invitations? Campaign theme: Is it articulated consistently why your ICA should buy now vs in 6 months? Audience segments: Is the content focusing more on one audience segment and completely ignoring the others, and thus losing sales? and a lot more. A content plan that looks full can still leave your audience extremely unprepared to buy.
ASSET 05
Live Event Slide Deck Review
If your launch includes a live event – a webinar, a workshop, a masterclass – the slide deck is often where the offer either lands or falls flat. I review whether the “value” you’re planning to provide before your pitch drives the need to work with you or makes people want to DIY, whether the campaign theme is clearly woven into the event content, whether the transition from content to offer feels earned or forced, and whether the close gives your audience everything they need to make a confident decision in the room.
ASSET 06
The Launch Gap Report.
Everything I find across your assets becomes one structured document – The Launch Gap Report. Section by section, it covers what’s working, what’s missing, exactly what to fix before you go live and how to fix it. It’s a clear, specific breakdown you can open, implement, and return to through every stage of your final prep weeks.
WHAT ACTUALLY HAPPENS BEFORE WE MEET
Most people think a launch plan review is a checklist you run yourself through. It’s not.
Not with the context you’ve been living with for months. Not already sold on the offer. As a stranger encountering it for the first time, asking the question your audience will ask: does this make me want to buy, or does it leave me with questions I’ll never voice out loud to this person?
Strong plans have strong elements. Part of this review is documenting what’s already doing its job well, because the worst thing that happens after an audit is someone second-guessing the parts that were never the problem.
These gaps don’t show up when you read your own plan. They show up when someone who builds launches for a living reads it.
A launch plan that looks complete can still leave your audience unprepared. I’m looking at your plan to see whether by the time your audience reaches launch day, the decision has already been made, or whether they’re still being introduced to the offer.
HERE’S EXACTLY HOW IT WORKS
In three steps and seven to ten business days.
You get a complete plan you actually trust.
After booking, you receive your welcome letter, containing the onboarding questionnaire where you get to share you’ll submit your strategy document, sales page, email sequence, content plan, and slide deck. No calls before the review. Just send the work and let me get into it.
I spend 8-15 hours inside your launch materials – reading as a strategist, thinking as your buyer, and mapping every gap, misalignment, and missed opportunity across your full plan. The findings become your Launch Gap Report: a structured, section-by-section document ready before our session.
YOUR LAUNCH PARTNER
I’ve built launch strategies for my own offers and for clients across industries, and I’ve seen the pattern behind every failed launch and every successful one.
After 6 years, it’s always the same. The problem is almost never the product. It’s the launch, and more specifically, it’s what the launch plan missed.
That’s why I can sit down with an existing plan, read through every asset, and tell you exactly where the gaps are and what they’re costing you. Because I’ve seen your exact situation play out dozens of times, and the gaps are almost always in the same places. Most business owners can’t see these things because they’re inside their own plan.
That’s exactly what I fix.
THIS IS FOR YOU IF
- You have an existing launch plan – strategy doc, sales page, email sequence, content plan – and you're within 5-10 weeks of your launch date
- You've put real work into this. You're not looking for someone to build it for you. You're looking for someone to tell you honestly whether what you've built is strong enough – and what to fix if it isn't.
- You understand that finding a gap before launch is an asset, not a criticism of the work you've done.
- You know your offer is good - you just want to make your your plan is equipped to get people to see how good it is, and want to pay for access to it.
THIS IS NOT FOR YOU IF
- You're still in the ideation phase of planning and don't have assets to submit.
- You're looking for general encouragement rather than honest, specific feedback, this review will be direct
- You want someone to build the strategy, write your launch content, and build your assets for you - that's the VIP Launch Partner [$5000]
- You're launching in less than 3 weeks, there isn't enough runway to implement the findings.
YOU HAVE OTHER OPTIONS. LET’S BE HONEST ABOUT THEM.
Launch without reviewing the plan
EVERYTHING WE DO INSIDE THE LAUNCH PLAN REVIEW
- Full strategy document review (up to 30 pages)
- Sales page assessment
- Email sequence review
- Live event slide deck review
- Content plan review
- The Launch Gap Report
- The 90-minute Audit Session
- Delivered within 7-10 business days of asset submission
$1200
Your launch is too close to find out what’s missing after it runs.
- Each review requires 8-15 hours of focused work – reading, analysing, and documenting findings across five asset types plus a 90-minute live session. For that reason, I take a limited number of reviews per month. This means when this month's spots are filled, the next available slot moves to the following month. If you're 5-10 weeks out from your launch date, now is the right time to book. Waiting until you're 3 weeks out limits how much you can realistically implement before you go live.
“Ella is detailed, takes her time to uncover all there is to know about your offer, and builds out a strategy that makes it easier for you to show up confidently, without confusion, and sell.”
MY GUARANTEE TO YOU
I will go through every asset you submit with the same depth and standard I bring to every launch strategy I build. The Launch Gap Report you receive will be specific, honest, and actionable. And the Audit session we have afterward exists to make sure you leave with complete clarity, not a document you have to interpret on your own.
If something is strong, I’ll tell you and if something needs to change, I’ll tell you exactly what and why. You won’t leave that call with vague observations or general encouragement. That’s the standard and it’s the only guarantee that actually means something.
FREQUENTLY ASKED QUESTIONS
The Strategy Intensive is for building a launch plan from the ground up. The Launch Plan Review is for people who already have a complete plan and need it assessed before they go live. Different starting point, different deliverable, different buyer. If you don’t have a plan yet, the Strategy Intensive is where to start.
They don’t need to be polished, they need to exist. Doesn’t matter if they’re all on Google Docs. What I need is access to the thinking, not a perfectly formatted deliverable.
Yes – and honestly, repeat launchers are some of the best candidates for this review.
Here’s the distinction: The Launch Plan Review is a pre-launch tool. What that means in practice is that you need to be coming in with a plan that’s built and a launch that hasn’t run yet – not a request to debrief a launch that’s already closed.
If you’ve launched this offer before, run a debrief, built a new plan for your next launch, and want expert eyes on THAT plan before it goes live – that’s exactly what this is for.
What I’m reviewing is your current plan – the strategy doc, the sales page, the email sequence, and the content plan for THIS launch. Not a retrospective on the last one.
If you’re 5-10 weeks out from your next launch with a plan ready to review, you’re in the right place.
Yes, you can. After you receive your audit, you’ll have the chance to send back up to five follow-up questions in writing or vn via Instagram. If something in the audit needs clarification before you implement, you’ll get a clear answer so you’re not left wondering or guessing.
You’ve built this.
Now let’s make sure it holds
Six weeks from now, your launch wil be live. The question isn’t whether you’ve done the work, you have. The question is whether you’ll be looking back wondering how things would have been different if you had put your plan up for review.